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Charlie F&F sees 28% higher conversion

The Charlie F&F restaurant chain needed a solution to track the traffic of customers and their interactions with their points of sale before and after the rebranding process. The data gathered from video cameras, WiFi routers and POS systems was used to continuously optimize the conversion funnel, thus increasing profits. Thanks to the solution implemented Charlie F&F could achieve greater customer loyalty.

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more sales income within the current chain of restaurants
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higher conversion rate based on the analytics & recommendations modules
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higher returning customer rate due to implemented recommendations

The shopping center was looking for analytical solutions to count customers and analyze biometric characteristics (gender, age) of customers entering the center. Fonsly’s system involved installing cameras to collect biometrics, footfall and emotional engagement data. This allowed Designer Outlet Warszawa to verify the effectiveness of marketing activities to target specific groups of customers.

“We use the Fonsly to track the traffic of customers and their interactions with our points of sale. This allows us to adjust our locations and marketing messages according to customer preferences.”

Marek Rogala, CEO Charlie Food&Friends

“We are very satisfied with the reports we receive thanks to the Fonsly system. Now we know not only how many people visit our shopping centers, but we also know their gender and age. This allows us to verify the effectiveness of marketing activities and to target specific groups.”

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