The Charlie F&F restaurant chain needed a solution to track the traffic of customers and their interactions with their points of sale before and after the rebranding process. The data gathered from video cameras, WiFi routers and POS systems was used to continuously optimize the conversion funnel, thus increasing profits. Thanks to the solution implemented Charlie F&F could achieve greater customer loyalty.

The shopping center was looking for analytical solutions to count customers and analyze biometric characteristics (gender, age) of customers entering the center. Fonsly’s system involved installing cameras to collect biometrics, footfall and emotional engagement data. This allowed Designer Outlet Warszawa to verify the effectiveness of marketing activities to target specific groups of customers.